Auditions & Jobs

• Responsible and accountable (with Chief of Marketing) for setting The Atlanta Opera’s annual ticketed revenue goals for both digital and in-person performances and projects.  

• Monitor key performance indicators and report accurate KPIs regularly to Chief of Marketing, Managing Director and General Director. 
• Aggressively pursue revenue goals with a combination of targeted promotions and advertisement. 
• Form and enact strategies related to customer acquisition, retention, migration, and revenue maximization. 
• With the Chief of Marketing, create a comprehensive marketing plan that supports the opera’s programmatic and institutional initiatives. 
• Responsible for ensuring exceptional customer service throughout every stage of patrons’ interaction with The Atlanta Opera.  

• Supervises marketing staff. 
• Provide support for and implement marketing activities including subscription and single ticket sales campaigns for live and digital events, advertising, telemarketing, special promotions, direct mail, and audience development campaigns; Includes media buying. 
• Assist with communication of marketing initiatives across departments. 
• Supervise the production of marketing deliverables, including advertising (print, broadcast, outdoor, online), direct mail, e-mail, promotional materials, and other collateral in cooperation with Creative Services consultants. 
• Help manage the marketing budget and costs associated with marketing programs while reporting updates to Chief of Marketing & Audience Development. 

• Supervise process and ensure on-time production of program books. 
• Write press releases, emails, and other opera communication as needed. 

COMPETENCIES

• 5+years in marketing, communications, and PR, with progressively increasing management experience and demonstrated achievement of event-based revenue goals 
• Supervisory experience 
• Experience in arts and event marketing is strongly desired with up-to-date knowledge of the intricacies of digital marketing and segmentation 
• Excellent written and oral communication, and problem-solving skills 

• Ability to meet deadlines and manage multiple projects simultaneously and efficiently 
• Strong analytical and budget skills 
• Demonstrated organizational skills and attention to detail 
• Collaborative team player 

 MINIMUM REQUIREMENTS

• Bachelor’s degree 
• Experience using Tessitura or other CRM databases (Tessitura preferred) 
• Must perform the functions of the position in a safe manner  

• Position requires evening and weekend obligations during the opera season 

Compensation is tied to revenue goal achievement, with base salary and performance-based bonuses. 

Please email cover letter and resume with references to resumes@atlantaopera.org, and include Director of Sales & Marketing in the subject line. No phone calls please.